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      <image:title>Miller</image:title>
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      <image:title>Miller</image:title>
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      <image:title>Miller</image:title>
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      <image:title>Miller</image:title>
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      <image:title>Miller</image:title>
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      <image:title>Miller</image:title>
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      <image:title>Miller</image:title>
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      <image:title>Miller</image:title>
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      <image:title>Miller</image:title>
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      <image:title>Miller</image:title>
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      <image:title>Miller</image:title>
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      <image:title>Miller</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4b50425ffd2087e373f9f8/1548546692880-YR3NACZ01A8PFZV2DD6O/Surveys2.png</image:loc>
      <image:title>Miller</image:title>
      <image:caption>Surveys &amp; Data Collection Better Questions. Better Answers.® Gathering solid data is at the core of what we do. Without good data, the analysis may provide incorrect information for decision making. Crafting good questions is an art and developing an appropriate survey flow is critical to the answers participants will provide. The administration of the survey cannot be overlooked, requiring an engaging and even sometimes entertaining environment to help ensure participants do not lose focus and attention. Gathering high-quality data is essential to every step that follows.</image:caption>
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      <image:title>Miller</image:title>
      <image:caption>Advanced Analytics &amp; Segmentation Hardly anyone looks like the average of everyone. Different groups of people may be very similar to one another, representing unique segments of the population, but their sum-total often represents no one, while two people can look very much the same from one perspective (say travel habits) yet entirely different from another (music preferences). Every research project contains the perspectives of many different people, yet when the results come back, sometimes, all you can see are the numbers. Understanding these vital differences shows how to communicate with them in the most meaningful of ways.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4b50425ffd2087e373f9f8/1548546689516-LEIP89MOB4GTZ9EO4XZ6/Dashboards2.png</image:loc>
      <image:title>Miller</image:title>
      <image:caption>Dashboards &amp; Reporting In this day and age, data need to be available 24/7. Making decisions based upon what happened last week, last month or last quarter keeps you looking backwards rather than forwards. Changing systems or processes and watching how that impacts experiences and behaviors real time is how we are able to make decisions today. But sometimes, dashboards are simply in monitoring mode, which is also fine as long as someone is actively monitoring them. We build our dashboards with an integrated alerting system, allowing you to determine when you want to be notified about scores moving beyond certain parameters that you set.</image:caption>
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      <image:title>Miller</image:title>
      <image:caption>Focus Groups &amp; In-Depth Interviews Qualitative research allows us to step outside of our perspectives to consider new possibilities. By listening through focus groups and in-depth interviews, we hear what we might not have otherwise considered or even thought possible. Seeing the world in the way that others see it allows us to re-think how we most effectively present our products and services.</image:caption>
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      <image:title>Miller</image:title>
      <image:caption>Ethnographic Research We can only begin to meet our consumers “where they are” when we understand how they experience the world around them. Ethnographic research can utilize a variety of approaches, typically with an emphasis on observational data, to learn what matters to consumers and why. By fully immersing ourselves in the cultures of our audiences, we can see the social contexts that underlie their choices and decision making processes.</image:caption>
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      <image:title>Miller</image:title>
      <image:caption>Advertising &amp; Concept Testing Developing and implementing an effective communications strategy requires solid decision-making from start to finish. This may come from qualitative methods, such as focus groups and in-depth interviews, to support the creative process, or quantitative methods to assess performance, identify unique market segments and track progress over time.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4b50425ffd2087e373f9f8/1548546689405-5LPPX9A1RI5XEITUVV4H/CX2.png</image:loc>
      <image:title>Miller</image:title>
      <image:caption>CX Strategy &amp; Design The customer experience is the sum-total of every interaction a customer has with your business. Managing this customer experience means having plans in place across the entire spectrum of interactions, geared to ensuring that positive and meaningful experiences are being consistently delivered. Businesses typically prioritize the customer experience above everything else, but if these customer touchpoints are not being measured, service gaps can turn the customer experience against you. Developing systems to measure, monitor and alert you when potential pitfalls emerge is vital to customer retention and word-of-mouth recommendations.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4b50425ffd2087e373f9f8/1548546688257-3B5BSA1N18UJYPGFPSDZ/Text2.png</image:loc>
      <image:title>Miller</image:title>
      <image:caption>Text Analytics Surveys almost always include open-ended questions where participants can share the reasons and rationale behind their responses. These unstructured data provide a wealth of insights, but reading and coding open-ended comments is not only time consuming but can fail to identify details that might otherwise be overlooked. Text analytics utilizes natural language processing and machine learning to find themes, patterns and sentiment, and even identify keywords that might serve as triggers for a more detailed review of the comment and possible service recovery efforts.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4b50425ffd2087e373f9f8/1548546692788-HAGDTZQKFQIOHP7KAEYX/Modeling2.png</image:loc>
      <image:title>Miller</image:title>
      <image:caption>Predictive Analytics &amp; Modeling Predictive analytics provides us with a scientific way to make the most effective decisions. Building intelligent models that capture and synthesize historical data, identifying pathways that would have created the most advantageous outcomes, allows us to take on a more confident, future-oriented perspective to business decision making.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4b50425ffd2087e373f9f8/1548546689974-V1XCH9C0L3Y3HWJBVGVZ/Evaluation2.png</image:loc>
      <image:title>Miller</image:title>
      <image:caption>Program Design &amp; Evaluation Evaluation provides us with a pragmatic framework for developing products and programs that will best meet the needs of the target audiences. Exploratory methods are used at the outset to uncover needs and priorities. With those in mind, more formal development follows, typically quantitative in nature, along with decision-making criteria that define the elements of success at each and every point in the process.</image:caption>
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      <image:title>Miller - BRAND IMAGE</image:title>
      <image:caption>While provider and staff performance is crucial to success as a healthcare organization, a strong, competitive brand sets it apart from others and increases the likelihood patients will consider using it.</image:caption>
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      <image:title>Miller - ART OF MEDICINE</image:title>
      <image:caption>The Art of MedicineTM is a powerful tool for managing provider and staff performance to guide decision-making that not only identifies gaps in patient care, but improves upon operational efficiency.</image:caption>
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      <image:title>Miller - PATIENT EXPERIENCE</image:title>
      <image:caption>Satisfaction with healthcare is more than just positive interaction with one’s provider. It’s a complex mix involving every point of contact from setting up an appointment to interaction with a receptionist to post-visit billing issues (and that’s just for the patient).</image:caption>
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      <image:title>Miller - ART OF SERVICE</image:title>
      <image:caption>The Art of ServiceTM gives managers an in-depth understanding of how their organization is performing through the eyes of its patients, identifying clear areas of opportunity to improve over time.</image:caption>
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      <image:title>Miller - EHR DATAMINING</image:title>
      <image:caption>Many times valuable insights can be found within the organization itself. Utilizing internal data sources such as those found in electronic health records creates efficient, low-cost findings that can be connected to other key organizational metrics.</image:caption>
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      <image:title>Miller - SERVICE ALERTS</image:title>
      <image:caption>Having the right information does not help if leadership is not aware of it and it isn’t disseminated well. Our service alerts provide a tool for getting the most crucial information in the hands of those most capable of using it to improve the patient experience in a timely manner.</image:caption>
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      <image:title>Miller - COMMUNITY NEEDS ASSESSMENTS</image:title>
      <image:caption>Assessing what a community values most from a healthcare organization provides a considerable advantage. This provides another perspective from which to view your organization and how it fits within the competitive landscape.</image:caption>
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      <image:title>Miller</image:title>
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